"The world generally believes that social software will be everywhere, and it will only be a matter of time before it reaches billions of people, whether through us or someone else," Zuckerberg told journalists and technologists at the launch in California. The next five years of consumer web, he said, would see companies across many sectors exploit the social infrastructure to make their businesses more social. He also announced group chat and a redesigned layout for Facebook chat. "This is symbolic of the way we are going to do these things, building social apps on top of our social infrastructure … it's only possible because that social infrastructure already exists." Zuckerberg introduced the new feature as one of a slate of new sharing and communication tools to be launched in the next few months. Rolling out internationally in the next few weeks, the widely anticipated feature brings together two of the web's most popular consumer services and is a sign of the way "social apps" will become more prevalent, Mark Zuckerberg, Facebook's founder and chief executive, said.
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